This graphic campaign, for Adolfo Dominguez, is focused on raising awareness about fast fashion. The purpose is to invite the public to embrace a new model of consumption due to the current climate change situation. Our target is customers with purchasing power and a commitment to the planet. I decided to associate minimalism with art movements and iconic characters, these being: Steve Jobs, Andy Warhol, Da Vinci, in reference to emphasizing that good decisions when buying clothes are forever garments in your closet.