​The objective of this campaign is to increase sales through an advertising campaign to promote the company's board games using immersive formats. Attract a gamer audience more accustomed to digital formats.
 

1. Social Media:
   Through filters on platforms such as Instagram and Snapchat, users can play three different timed games. The objective of the game is to achieve a "minimum" score in order to obtain a code that will provide a discount upon downloading the DEVENIR application, which will then provide a coupon that can be redeemed in a physical store (where they will be invited to use VR). In the same way, a ranking will be created among users. This would be the beginning of the customer journey, in which they not only engage with our content, but also invite their friends to compete with this filter.
    

2. Public Spaces:
   AR - Graffiti will be placed in key locations throughout the city. Scanning them with a cellphone camera or through the application will allow users to see the features of the three different board games in 3D, and will provide information on how to visit the nearest store. This could be the first or second step in the customer journey, as it invites the public to visit physical stores and have contact with the brand, even if they do not have social media.
    

3. Large Stores:
   VR - There will be a setup where users can play board games in pairs or teams of 4 through virtual reality, allowing them to interact with customers of different ages but with the same interest. These spaces in the stores will only be open in the afternoons, and a user cannot participate more than 2 times a week in order to avoid long queues and invite more users. The goal of this competition is for the user with the highest score compared to their opponents to win a brand merchandise prize, as well as a 15% discount on the purchase of the game. This would be the final step in the customer experience, which leads to the final step of purchasing the product.